Rita Price has an extensive background with the Farmers Insurance Group of Companies. After graduating from high school, she worked in her fatherâ€™s Farmers Insurance Agency in the San Gabriel Valley for 10 years.
After moving to Lake Arrowhead in 1977, she realized there were no Farmers Insurance agents in the San Bernardino Mountains.
Rita pioneered Farmers Insurance in the mountains and opened her very successful agency there in the fall of 1977. Since then, she has received numerous awards for top sales throughout the state of California and has a reputation for being one the top Farmers agents.
No one knows the mountain communities like Rita Price â€“she has serviced mountain residents for more than 30 years. She, along with her licensed and greatly experienced staff, believe in top customer service, and can be trusted to properly take care of your insurance needs.